Holistic Branding in a Post-Pandemic World
WHITE PAPER | Strategic recommendations for fitness businesses creating
engagement plans to strengthen consumer connections amidst
changing public attitudes to health.
Building stronger gym member connections.
Our panel of experts came together to discuss the role member communications, marketing and branding can play in building this type of positive long-term engagement, and how the fitness industry can better connect with its audience amidst a period of continued uncertainty.
This white paper, produced by GymSales and supported by ukactive, documents the roundtable discussions, summarizes findings, and sets out practical recommendations for the physical activity sector to engage with its membership in a way that improves customer experience and satisfaction, addresses current barriers to engagement with the fitness industry, and acknowledges consumer decision-making processes around health and fitness.
Learn more about:
- Responding to New Consumer Expectations
- Branding For An Inclusive Customer Journey
- Putting Engagement into Practice